Let us match you with a vetted Financial Advisor
who understands the unique needs of the next generation.
Why Choose Willow?
A personalized approach
We match you with a financial advisor who is deeply attuned to your individual needs and goals
Vetted advisors
Our advisors have specialized knowledge on the factors impacting women’s wealth
Proven success
We have a track record of helping women find financial empowerment in all of life’s stages
Getting Matched with an Advisor is as Easy as 1-2-3
Answer a few questions to help us understand your financial goals, life journey and passions.
We match you with an advisor who understands your goals, aligns with your interests and personality.
Start building a personal connection with your advisor rooted in shared values and a tailored strategy for meeting your goals.
All Willow advisors are vetted and must go through our Advisor for Women™ Certificate Program or Advisor for NextGen™ Certificate Program.
What Our Clients Say
A Financial Advisor Who Understands Your Unique Life Journey
Every journey is different, and so are your financial needs. The next generation is redefining the way we think about money, careers, and life goals. From starting your own business and balancing work-life harmony to investing in your passions and planning for the future, your path is uniquely yours.
Whether you’re just beginning your career, building a family, or dreaming big for the future, your financial strategy should reflect your individual story. Willow NextGen™ Advisors are here to help you craft personalized financial plans that fit your life. Let’s make your money work for you, wherever life takes you.
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Willow Partner Advisors, LLC (“Willow”) is not affiliated with any third-party Advisers and neither Willow nor any of its representatives are authorized to provide investment advice on behalf of a Willow or to act for or bind as an Adviser. Each matched Adviser has entered into an agreement with Willow under which the Adviser pays Willow a combination of fees. The fees paid by the Advisers to Willow are paid irrespective of whether you become a client of an Adviser and are not passed along to you. However, the presence of these arrangements may affect an Adviser’s willingness to negotiate below their standard investment advisory fees, and therefore may affect the overall fees paid by clients introduced by Willow through the Willow platform. Please ask your Adviser for more information about their fees.
Willow provides a matching service based on a computer algorithm to match the data you provide Willow to an Advisor. Willow only matches clients to Advisors that have taken and passed our certification courses and signed up for our matching service platform.
The Advisors we refer, have all paid Willow for both the courses and the matching service platform. Advisers provide cash compensation to Willow of up to $5,200 per year in connection with client referral services, and up to $800 per year in connection with participation in Willow’s certificate program. Such compensation arrangements may be subject to discounts.
Willow does not match clients to Advisors that do not pay for these services. This is a conflict of interest. To mitigate this conflict the matching algorithm directs clients to Advisors based solely on a correlation of the personal data you provide with the experience, background and beliefs of Advisors that have paid to be on the Willow platform.
Willow solicits and publishes testimonials from our existing clients and Advisors. Willow does not compensate clients or Advisors for testimonials in any way. Interactions with individual Advisors will vary.
Willow does not guarantee your interactions with the matched Advisor(s) will be the same as represented in any testimonial or will generate any specific investment result. Testimonials are not a guarantee of future performance or success.
Neither Willow nor its affiliates are engaged in providing investment advice. Willow does not receive, control, access, or monitor client funds, accounts, or portfolios. Willow does not warrant any services of any Adviser and makes no claim or promise of any result or success of retaining an Adviser. Your use of the Willow platform, including the decision to retain the services of any Adviser, is at your sole discretion and risk. Any services rendered by an Advisers you contact are solely that of the Adviser.
Willow and its affiliates are not responsible for the accuracy or reliability of any information contained on third-party websites.