Take Charge of Your Financial Life


Get women-focused, personalized guidance to navigate life journeys such as:

• Divorce
• Career and Entrepreneurship
• Retirement
• Widowhood
• Family Planning


Get a Free Consultation

Try Willow for FREE and receive a complimentary 15-minute financial coaching call. Schedule when convenient for you!

Sign up is free. Paid coaching and advising services are opt-in. We never spam or share your data.
By signing up for Willow, you agree to our
Terms of Service and Privacy Policy.


Willow Helps Women with Questions like these:


"I'm getting a divorce, where do I start?"Maria, 46

"I just got laid off and I need a plan while I look for a new position."Megan, 25

"I'd like to start my own business but I'm not sure how much money I need."Samara, 32

"Can I afford to have a baby?"Liz, 40

“How much money do I need to retire?”Cindy, 33

"I'm recently bereaved and have to get our family affairs in order."Nina, 61

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How it Works


1

Join

Join Willow for free to get customized financial tips
2

Match

Get matched with a Verified Financial Coach or Advisor
3

Grow

Receive personalized guidance to reach your goals

Willow Certified Financial Coaches

Willow's Financial Coaches are carefully selected and verified to ensure they uphold our core values of trust, empathy, respect and collaboration. We match you with a coach based on your unique needs. Willow Verified Financial Coaches are:

Willow Coaches support women and the challenges they face.


Get matched with a coach that has experience working with women in the same life stage.


Highly-skilled coaches are vetted and interviewed before they can join Willow.


Like a personal trainer, a coach will help you define goals, make a plan and provide ongoing support.



When working with a Willow Coach, you can expect to receive guidance on:


  • Goal prioritization
  • Cash flow management
  • Spending plans
  • Emergency fund cash cushions
  • Credit and debt management
  • Savings and Wealth building
  • Risk management and protection
  • Accountability
Looking for more specific guidance on investments? Use this form to get matched with a Willow Financial Advisor.

"I'm a Willow Woman Because..."


  • “Like many women, I found it difficult to find a trusted financial advisor who could not only provide good advice, but also help me to feel more confident and secure. I founded Willow to provide women with the coaching and personalized guidance that I wish had been available to me.”

    Lacy Garcia Founder & CEO
  • “I don’t come from family money and have worked hard for over 20 years to save every penny. If like me, you often worry about how much money you need to retire, you're in the right place here at Willow!”

    Sarah Hodkinson GM, Smarter Travel
  • “I thrive on being resourceful and seizing opportunity. With ambition and appreciation, I’ve created the next chapter in my family’s immigrant story as an independent woman.”

    Farah Hussain Director, Global Partner Marketing, PayPal and Leadership Coach
  • “I had a mother who was financially devastated by divorce. I made a pact with myself that I would never let that happen to me. I wanted to make enough of my own money that I could direct my life—and I do. Financial independence is the new feminism.”

    Lesley Jane Seymour Founder, CoveyClub
  • “As a mother of 3 young kids and the CEO of a small business financing firm, I am constantly improvising ways to be more efficient and effective. I am committed to empowering others to smarter financial decisions to free up time to spend it on what matters most.”

    Christine Chang Chief Executive Officer of 6th Avenue Capital

Coaching is Proven to Enhance Lives


78% Reduce worry & stress about finances
86% Receive coaching recoup their investment and moreJohn Hancock 2018 Financial Stress Survey


People who set and track goals are 10 times more successful than those who don't.Harvard Business Review

What Our Clients Say


“My Willow Coach helped me to save for a new house and my children’s education. I have referred four of my friends because she provides that much value.”
Elizabeth, 45
“My Willow Coach is the first financial professional that made me feel understood and supported, while also helping me to better understand my financial picture and start to build real wealth.”
Cindy, 33
“My Willow Coach helps uncomplicate things so I can make sense of my finances and really feel in control for once in my life.”
Sarah, 51

No Obligation


To assist women during the Coronavirus pandemic registration is currently free. If you join Willow you will receive:


Take the First Step Today!


Sign up with no obligation and get:

• Willow Talk Weekly Newsletter
• Customized Life Journey Financial Tips
• Exclusive access to Willow Webinars
Complimentary 15-minute discovery call with a Willow financial expert

Get a Free Consultation

Try Willow for FREE and receive a complimentary 15-min discovery call with a Willow financial expert. Schedule when convenient for you!

Sign up is free. Paid coaching and advising services are opt-in. We never spam or share your data.
By signing up for Willow, you agree to our
Terms of Service and Privacy Policy.