Our mission is to financially empower the New Majority through all life’s journeys
Women – NextGen – Underrepresented – LGBTQ+
Why we started Willow
In my mid-30s, my life changed unexpectedly, and I needed financial and life guidance to help me make decisions and feel more confident and secure. Despite having been in financial services, I struggled to find the answers and the right trusted advisors.
I founded Willow to provide the personalized guidance and coaching women and the New Majority need to achieve financial strength, stability, and security through all life’s journeys.
I hope you’ll join us!
Lacy Garcia
Founder & CEO
Meet our team
Lacy Garcia Founder & CEO
Jason Aronson, CFA Founder & CPO
Candice McGarvey Financial Life Coach
Ivan Mitrovic Founder & CTO
Krista Elliott Product Designer
Ise Okhiria Software Developer
Olivia Covington Content Marketing
Willow’s Expert Network
Marla Capozzi
Leader, McKinsey Academy
Farah Hussain
Global Marketing
Director, PayPal
Sarah Hodkinson
Global Head of DTC,
NortonLifeLock
Kameelah Benjamin-Fuller
Chief Diversity Officer
& CSR Leader, PTC
Lesley Seymour
CEO, CoveyClub
Christine C. Chang
CEO,
6th Avenue Capital
Micho Fernandez Spring
Chair, Global Practice,
Weber Shandwick
Diane Hessan
Entrepreneur, Investor,
Board Member & Columnist
Cheryl Kiser
Exec. Director, Lewis
Institute, Babson
Smaiyra Million
Exec. Director, Arthur
M. Blank Center, Babson
Emily Boorstein Wikman
Personal Life, Executive
& Corporate Coach
Ashley Bernon
Director, Marketing & Client
Relations, Sonja B. Selami
Courtney Evans
CEO,
Well Refined
Gretchen Gunlocke Fenton
Fashion Editor,
Consultant
Our Commitment to Diversity, Equity & Inclusion
At Willow, our perspective is that our differences make us better. We live in a diverse world, and our success depends on our ability to support, embrace and celebrate diversity.
We respect and value diverse life experiences and heritages and strive to ensure that all voices are valued and heard. By cultivating and upholding a diverse, inclusive, and equitable culture – where all members, whatever their gender expression, identity, race, ethnicity, national origin, age, sexual orientation or identity, education or ability, feel valued and respected, we are committed to modeling diversity and inclusion, and upholding an inclusive environment with equitable treatment for all.
At the heart of Willow is supporting women along their financial journeys. While financial challenges affect all people, we know that women experience unique challenges, and our goal is to support them as they navigate their path. We have specific focus in helping women during divorce, widows, those making career decisions and caregivers.
Learn More