Willow Events
At Willow we feel passionately about educating individuals and financial advisors. We hope you’ll join us for an upcoming event.
Upcoming Events
There are no upcoming events.
Past Events
Certificate Holder Event
LinkedIn Best Practices
LinkedIn is an important component of your digital strategy for engaging with existing clients and attracting new ones. Your online presence often serves as the first impression for prospective clients, so it is essential that it is current, authentic, and accurately reflects you and your practice. Discover best practices for leveraging LinkedIn to grow and enhance your personal brand. The session will cover best practices on posting, how to be authentic and engaging, utilizing LinkedIn for one-to-one outreach in building your practice, and more.
This event is exclusively for Willow advisors who have completed the Advisor for Women™ and/or Advisor for NextGen™ Certificate Program.
Advisor Webinar
Engaging NextGen Client
NextGen investors have different goals, ideas, and habits than their counterparts in older generations. In this session, we delve into the Gen Z and Millennial segments of the market – their needs and preferences as well as how financial advisors can best engage with these groups. You will learn how to most effectively communicate and attract NextGen prospects online, understand their tech needs, and how to deepen your relationships with NextGen clients, including the children of your existing clients.
Financial Wellness Webinar
Building Wealth with Confidence: Why Work with an Advisor & How to Find Your Perfect Fit
Lacy Garcia, Willow Founder and CEO, talks about how a financial advisor can help you grow and preserve your wealth, and achieve your financial and life goals. Gain practical insights into selecting the perfect advisor for your needs – from key questions to ask, to essential criteria to consider, and how to make sure you get the support and advice you need.
Financial Wellness Webinar
Planning for Education Expenses – What Every Parent Needs to Know
Are you a parent and thinking about the cost of your child’s future education? It’s never too early or too late to have a plan for your child’s future. This webinar is for parents at any age stage of secondary education planning or college planning.
Advisor Webinar
Helping Clients Plan for Education Expenses
Beyond admissions and acceptances, families must also focus on the financial aspect of education. This webinar will discuss strategies for identifying the right saving plan options for your clients, why education expenses are integral to an overarching financial plan and how to communicate with your clients the benefits of contributing including how much and when.
Financial Wellness Webinar
Financial Wellness – My Definition of Wealth
Let’s identify your definition of wealth and unlock your path to achieving your financial and life goals. It’s time to define what wealth means to you and take proactive steps towards achieving it.
Advisor Webinar
Empowering Women Investors
Supporting women clients is becoming more and more important to advisors. This webinar covers how to communicate effectively to women clients, strategies for deepening relationships with women clients and impact that all has on growth and retention.
